Cohda Wireless increases V2X visibility in Europe

FARMINGTON HILLS, USA: Cohda Wireless, a global leader in connected vehicle technology, has increased its European presence by recruiting automotive industry veteran Bernd Luebben to lead its new office in Germany.

As VP of Business Development, Bernd joins the Cohda Wireless management team with responsibility for business development globally.

Bernd brings more than 20 years of automotive and semiconductor industry experience to Cohda Wireless, after working with Continental, Motorola TCG, and Volcano (now known as Mentor Graphics). At Texas Instruments, he led the company's European Automotive Sales & Application team.

Demonstrating the importance of the European market, Cohda Wireless CEO Paul Gray is currently based in Germany for three months, collaborating with tier one partners to detail final specifications for connected car technology, which is expected in production vehicles from 2016.

Cohda Wireless' expansion into Europe follows last year's opening of its U.S. office in the Michigan city of Farmington Hills, close to key OEMs (Original Equipment Manufacturers) and tier one customers. It also capitalizes on momentum from last month's announcement by the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) that it will start taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles.