Cognizant tucks in Cadient

MUMBAI, INDIA: Cognizant’s announced acquisition of Cadient Group, a full-service digital marketing agency that serves a broad spectrum of life sciences companies in the pharmaceutical, biotechnology, consumer health, and medical device industries as shared.

Pennsylvania-based Cadient Group has more than a decade of experience in providing digital strategy, marketing, and technology and analytics solutions to industry leaders and emerging companies in the life sciences industry, the announcement pointed.

As part of this tuck-in acquisition, more than 100 digital specialists—with expertise across brand strategy and planning, content development, user-centered design, multi-channel analytics, and digital, social and mobile marketing—will join Cognizant. This acquisition also brings to Cognizant digital assets and intellectual property including Reveal, an insights and analytics platform; Immerse, an experiential marketing platform; and OneVoice, an advocacy campaign management platform.

This acquisition, as per the company, further strengthens and expands Cognizant’s digital marketing capabilities, enabling brand marketing leaders to transform the way they position their offerings in the digital landscape as they design, develop and introduce multi-channel marketing initiatives, launch brands, build communities, drive insights and analytics, and create a compelling customer experience.