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Cognizant buys Zaffera, aims retail expansion

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CIOL Bureau
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BANGALORE, INDIA: Cognizant, a provider of IT, consulting, and business process outsourcing services, has acquired substantially all of the assets of Zaffera, LLC, a strategic SAP retail consulting and software development firm based in Princeton.

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The acquisition will expand Cognizant’s ability to provide SAP consulting and software solutions to help major retailers gain better insights into their business, streamline operations, enhance customer satisfaction, etc, said a press release.

Like Cognizant, Zaffera helps the world’s top retail brands navigate the rapid changes in the retail sector brought about by new technology and demographic shifts.

To provide retailers with real-time visibility into what products are on their shelves, the rate at which they are selling, and who is buying them, Zaffera has developed a portfolio of SAP retail solutions and accelerators in areas such as business analytics, retail planning, point-of-sale (POS) integration, and store operations.

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“The retail industry is facing intense economic and competitive pressures. The advent of new technologies like social media and mobility have created a more empowered, savvy consumer, and retailers are working harder than ever to attract and retain customers in the face of thin margins,” said Francisco D’Souza, president and CEO, Cognizant.

He is of a view that the acquisition will strengthen its ability to help retailers address these challenges and seize new opportunities created by multi-channel retailing.

“Zaffera’s outstanding consulting expertise and software solutions will enhance Cognizant’s rapidly growing SAP retail practice and our ability to deliver complex, large-scale global business transformations,” D’Souza added.

“As part of Cognizant, we can offer our retail clients greater scale, a broader range of services, and world-leading consulting and business process expertise to help them meet new market demands. Together, we will combine business insights, state-of-the-art technology and a client-first approach to create industry-leading solutions to complex supply chain management, merchandising, eCommerce, and store-management challenges,” said Jim McMurray, CEO, Zaffera.