Cloud is way of future - Is your video workflow ready?

MOUNTAIN VIEW, USA: Today's media executives face the dilemma of meeting the overwhelming consumer demand for TV Everywhere, while maintaining the cost efficiency, agility and scalability necessary to succeed in an over the top (OTT) world.

Frost & Sullivan finds that increasingly ubiquitous broadband adds flame to the fire, as it drives an increase in video viewership from personal devices such as tablets, smartphones, gaming consoles and smart TVs. While these multiscreen opportunities are lucrative, there are technological challenges in creating a live video workflow with the scale and flexibility to deliver a high quality, live multiscreen experience.

Cloud-based solutions have come of age to enable businesses to meet these challenges by delivering business agility, elastic capacity and lowered upfront investment. However, many media and entertainment businesses have a perception of cloud that is rooted in earlier generations of the technology, resulting in outdated misgivings.

Frost & Sullivan's latest white paper, Empowering Multiscreen Workflows through the Cloud, debunks four key pitfalls media companies often fall into when considering the cloud for deploying online video offerings, and offers best practices for success in a cloud-based video ecosystem.

The analysis is based on discussions with leading programmers and broadcasters, whose insight sheds light on current production environments and expected growth patterns, which, combined with Digital Media analyst insights, reveals a pulse on the industry's status today and its future needs.