Advertisment

Cisco's 'Networking on Wheels' for SMEs

author-image
CIOL Bureau
New Update

KOLKATA,INDIA: Networking major Cisco today announced the roll out of ‘Network On Wheels’ (NOW) Van Program.

Advertisment

The NOW van program will spread across the Eastern regions in the country. The ideas behind NOW is to address the emerging IT needs of the Small and Medium Business segment at their doorstep.

The company’s NOW Van program comprises a mobile showcase of customized Cisco networking solutions including advanced technologies such as Security, Wireless, Mobility and Unified IP Communications. The 25-feet NOW van comprises a live network environment on board and is equipped with latest Cisco networking solutions.

The mobile van visits strategic industrial locations across key tier II, III cities and hosts live demonstrations and for more than 100 customers per city in the country. The Cisco NOW van demonstrates for SMBs exciting interactive technology solutions designed to ultimately drive business growth.

Advertisment

“The Eastern region has been a key market for Cisco to demonstrate how technology can be an effective driver for increasing global competitiveness and operational efficiencies,” commented Amit Malik, Vice President-East, Cisco India & SAARC.

“SMBs in the region are waking up to the implications of technology as a strategic business tool and the NOW Van program aims to address this awareness gap by showcasing a complete range of customized Cisco networking solutions for SMBs across technologies such as routing, switching, security, wireless, voice and video.”

He said this is amongst the largest marketing initiatives in India by Cisco and is a key pillar of its SMB strategy Some cities that the NOW van has successfully covered include New Delhi, Chandigarh, Ludhiana, Karnal, Lucknow, Kanpur, Varanasi, Jaipur, Ahmedabad, Pune Mumbai, Hyderabad and Bhubaneswar.

Going forward the NOW van will cover key industrial cities including Durgapur and Ranchi, among others, stated the release.

tech-news