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Follow UsMUMBAI, INDIA:In his first briefing with the media as Senior VP—Channel Operations and Commercial Strategy, Cisco, R Dhamodaran discussed the company’s key channel initiatives and plans with media across Delhi, Mumbai and Bangalore via Cisco’s TelePresence.
As the head of Cisco’s channels business in India, Dhamodaran highlighted his primary focus of strengthening Cisco’s relationships with its partner community. The partner community, which includes systems integrators, distributors, value-added resellers and others, account for 100 percent of Cisco’s revenue in this region.
Through Cisco’s vision of the ‘collaborative channel’, the company sees a unique platform for channel partners to grow and become integral to their end-customers. Over the past few months, Cisco has launched a number of initiatives such as MSCP and ISPN and investments that underlines its commitment towards its partners.
Commenting on Cisco’s channel plans, Dhamodaran said, “Cisco has always endeavored to develop innovative programs that recognize and reward efforts of esteemed members of our channel community. Cisco has set some aggressive goals for itself in India. Given the relationships that we have forged within the channel community, as well as the encouragement from our OEM partners, we are poised for tremendous growth. Through these new relationships we are looking to expand Cisco’s reach to a large number of cities.”
The company plans to transform how channel partners attract, develop and retain talent.
At the recently concluded Partner Summit 2008 in Hawaii, Cisco announced a list of initiatives to continue the company's ongoing collaboration and build stronger relationships with the partner community.
The summit also identified talent as the prime inhibitor to growth. As a result, Cisco launched several talent innovations, including its next-generation partner talent platform, the Partner Talent Network.
This new platform uses advanced social networking capabilities and interactive video to transform how channel partners attract, develop and retain employees.