Competition from traditional BI neighbors or ERP Arch rivals; the hype around big data or the ripe crust around some not so low-hanging fruits; SAP's HANA is more than a new hat in the ring. But is this market a sitting duck? Time to shoot
MUMBAI, INDIA: Dhiren Doshi
who heads the telecom vertical for SAP Asia Pacific
was in India recently. He comes at a time when SAP is on the cusp of a phenomenal take off and at the same time at the gates of a market ruled by true blue BI aboriginals. While HANA’s contribution in good revenue updates for SAP
is for all to see, so is the fact that more than half of the market in India is under the strong shadow of the likes of SAS
, even as step brothers from the ERP family skulk around to drop their anchors first on this new island. But an island, is it really when it comes to portfolio handshakes or break ups and other strategic decisions spanning the entire portfolio? Doshi helps us crack the map a bit, as he throws off the rear view mirrors.
HANA for telecom? How specific is this offering from analytics’ stable?
From being all about pipes, bandwidth and connectivity, this space has evolved so fast. It is getting into new realms. From data to content to insight, the picture is changing rapidly. Telco 2.0 is what we are pushing. From a customer profile to transactions, a lot of information is loaded on to telecom operations. Instead of looking at it after weeks of waiting, decisions can happen in a matter of days, sometimes even hours, with HANA’s capabilities. HANA is HANA across industries. However some use cases have been identified and distinguished in top priority bracket. The product is same but use cases are different.
How do you intend to plant it strong in a market where uprooting erstwhile players is not a small task. What’s the gameplan now with SAS on one side and HP, IBM, Oracle etc pumping up the noise with additions like Autonomy, Netezza or Exadata on the other hand?
A lot of organizations are looking at data but real insight is hard to come by. As per my understanding, only about seven per cent of companies are able to touch some insight. That’s where we bring in the differentiation. User experiences, right tools, slice-dice functionalities of a new level, ease of use, deployment, mobile connects, etc, show that we have the strongest proposition. We believe so. We are looking ahead and not in the rear view mirror.
So the sudden surge around analytics is more than hype? Why should customers bother about it when this was there all the while before the new bandwagon arrived? Should they jump on too?
Suddenly, this area has become a lot interesting. But analytics brings a whole new meaning to big data. Still, the old wisdom of ‘rubbish in, rubbish out’ holds true. So, one has to think through one’s data strategy. No it is not necessarily a new thing. Not everything that can be done should be done. And where you sit is not important, unless you can make sense of all those piles of data.
Big data will be worth watching then?
It is not a pre-requisite to HANA. It delivers irrespectively. However, there is a pronounced improvement with big data. For such industries, it delivers a bigger, louder, WOW.
Is HANA and Oracle’s Exalytics a real face-off?
I will not comment anything on the competition. We are very confident about our product. It would be a real turn-on for the market. Every partner is telling us great reviews. HANA is HANA and it is going to stay good.