The company will provide interactive instream ads (pre-roll, mid-roll and post-roll) and in-banner interactive video ad units for their customersBANGALORE, INDIA: CarWale, an automotive portal in India, on Tuesday announced the launch of video advertising to help clients deliver engaging and informative ads.
The company will provide interactive instream ads (pre-roll, mid-roll and post-roll) and in-banner interactive video ad units for their customers, said a press release. CarWale has chosen Jivox, a multi-screen interactive video advertising company, as the technology provider.
“CarWale has been offering video ads in the past as well but the Jivox platform completely revolutionizes the way video ads are served. We're very excited to have this technology on-board as it not only works for our clients but also is a bliss for our visitors,” said Avijit Bhattacharya, senior VP – Sales, CarWale.
“We welcome CarWale’s adoption of the Jivox plaform and are glad to enable them to sell high impact, high value instream and in-banner interactive video ads,” said Rahul Tambewagh, director, Platform Sales, Jivox.
CarWale leads the Indian online auto space with 4.3 million monthly visits and more than 40 million page views. Addition of interactive video ad capabilities to the website will give advertisers an opportunity to showcase their products and services to the Indian car consumer.