Nokia is expected to launch two new Lumia phones on September 5, on the same day that phone Motorola Mobility also unveils a new product

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BERLIN, GERMANY: Waiting for iPhone 5 launch? Well, it's only all rumors about it.

But the forthcoming week promises to be an exiting one for gadget lovers as other major hardware seller are lined up to release their new Android and Windows products.

Nokia is expected to launch two new Lumia phones on September 5, on the same day that phone Motorola Mobility also unveils a new product.

It kicks off a busy fortnight for mobile devices, with Amazon.com Inc expected to introduce new Kindle tablets on September 6. Apple is seen unveiling the newest iPhone on September 12.

Microsoft Corp and Nokia Oyj are loading up for their best -- and possibly last -- shot at denting a smartphone market dominated by Apple Inc's iPhone and Google Inc's Android mobile software.

If the new Lumia phones do not appeal to consumers when they are unveiled next Wednesday, it could mean the end for Nokia, and a serious blow to Microsoft's attempts to regain its
footing in the mobile market, according to analysts and investors.

"This is very high stakes," said Canaccord Genuity analyst Michael Walkley. "Nokia bet everything on Windows, and if this doesn't succeed the next step might be having to do what's best for shareholders, and that might include selling off key assets or selling the whole company."

Sony and Samsung, among others, got a jump on things last week with announcements of new tablets and phones at a consumer electronics conference in Berlin.