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Nokia announces free insurance offer on Nokia Asha 501

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The Insurance to the consumer shall be provided by New India Assurance Company Limited

NEW DELHI, INDIA: Building on the Diwali excitement and festivities, Nokia India today introduced free insurance offer on Nokia Asha 501.

Valid till November 15, 2013, the offer allows consumers a highly comprehensive handset insurance plan to safeguard them against risks of mobile handset loss and damage. This includes thefts, burglary, malicious acts, riots among others, as well as damage that is beyond the purview of the consumer's standard warranty.

The Insurance to the consumer shall be provided by New India Assurance Company Limited and will be administered by Universal Insurance Brokers Services Private Limited (UIBSPL).

Viral Oza, director marketing, Nokia India said, "We would like to thank the consumers for an encouraging response to Nokia Asha 501, which has reinvented the affordable smartphone market. To bring in festivities this Diwali, we intend to make consumers more carefree through the free insurance offer on the device. About 53 per cent of adults in India have been victims of mobile phone loss or theft. Thus thefree insurance offer combined with the festive season, offer consumers just the right excuse to indulge themselves and gift themselves and their loved ones a colourful Nokia Asha 501."

The Nokia Asha 501 set an exciting standard for affordable smartphones, offering a stunning design at an affordable price of Rs. 5199. The design of Nokia Asha 501 brings colour, purity and craft to the device as well as builds on Nokia's approach to physical and digital harmony. The device works with just a simple swipe. Swipe unlocks the phone, closes apps and is used to shift between two screens: ‘Home' and ‘Fastlane'. Home makes full use of the three-inch capacitive touchscreen, displaying a traditional application launcher. Fastlane is the second screen that adapts to display recent activity on the phone as well as upcoming events, helping people multi-task. Fastlane also supports social integration with Facebook and Twitter, by allowing people to post directly from within Fastlane.

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