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Rise of mobile consumerization create opportunities for MDM vendors

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In reaction to dealing with the new realities and challenges of the multi-device OS enterprise, SA is seeing significant growth of EMM

BOSTON, USA: As innovations in smartphones and tablets continue to advance, pressure on IT has increased to enable the practice of BYOD and to ensure that enterprises have the infrastructure and policies in place to secure corporate data and systems.

The personal-liable user model is meeting with less resistance and volumes are expected to increase between 2012 and 2017.

In reaction to dealing with the new realities and challenges of the multi-device OS enterprise, Strategy Analytics (SA) is seeing significant growth of enterprise mobility management (EMM).

A new Strategy Analytics Mobile Workforce Strategies (MWS) report "Understanding BYOD is Changing Role of Mobile Device Management (MDM) in Enterprise Mobility Management (EMM)" looks at how the rise of BYOD plays in the future of MDM and demonstrates how vendors with different technology backgrounds are approaching the MDM market.

Gina Luk, senior analyst of mobile enterprise strategies at Strategy Analytics and author of the report, said: "We see vendors from a range of IT security and services backgrounds are now converging on the MDM space with the aim of taking a significant share of this market. It is no longer purely the domain of specialist enterprise mobility vendors who are strongly positioned in terms of core technical capabilities."

"There is room for the MDM market to grow further, but even with its phenomenal growth, there are too many vendors for the market to sustain them all, and we expect to see considerable consolidation during the next 12 to 24 months," added Andrew Brown, executive director of Enterprise Research at Strategy Analytics.

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sushant Mon Aug 19 at 07:32 PM

With growing acquisitions of the likes of Zenprise by Cisco and Beetil by Citrix, it is apparent that many large organizations will get on with the mobility services game, but this proves again that the tables can turn. The industry needs to shift focus from mobile device management to mobile application management solutions to encompass much more capabilities and provide a much better experience. I have written a post on this here http://j.mp/17r069j Do let a budding blogger know of your opinion in this matter


Adam Tue Aug 13 at 08:39 PM

MDM is only one aspect of BYOD management. But what about helping IT staff support a wide range of devices, or ensuring that employees can connect to their work applications? What's needed is a way to deliver applications to all types of devices while minimizing hassles for IT. For example, Ericom's AccessNow HTML5 RDP client enables remote users to securely connect from iPads, iPhones, Android devices, Chromebooks and more traditional laptops and PCs to any RDP host, including Terminal Server and VDI virtual desktops, and run their applications and desktops in a browser. AccessNow doesn't require any software installation on the end user device – just an HTML5 browser, connection and login credentials. An employee that brings in their own device merely opens their HTML5-compatible browser and connects to the URL given them by the IT admin. Visit http://www.ericom.com/BYOD_Workplace.asp?URL_ID=708 for more info. Please note that I work for Ericom

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