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'HP is uniquely positioned to be converged infra leader'

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This can be attributed to HP's intellectual property and engineering in every technology domain

BANGALORE, INDIA: HP isn't much disturbed by analyst reports which say it has lost its market share to EMC and NetApp. There is a reason for it. The company has made significant investments in high growth areas like big data and storage and is optimistic about high returns.

Brad Parks, Converged Infrastructure Strategist for HP Storage in an interaction with Deepa Damodaran of CIOL, on the sidelines of HP Discover 2012, talks about why converged infrastructure strategy is so important for the company and how the company is successful in areas that it has focused on. Excerpts:

CIOL: Why is HP emphasizing so much on converged infrastructure?

Brad Parks: We see an opportunity for customers to save time and also speed up delivery time of new services by converging and thus removing complexity in their environment.

I was an IT director for many years before joining HP. Traditionally, one of the biggest challenges for an IT department is when two technology domains start working together, such as during a hand off from networking to computing or from computing to storage.

It is the technology hand off that creates time and expense. In the last 10 to 20 years we have seen that all of those technology hand-offs have caused the wastage of operating budget and resource time. Customers keep spending just to maintain what they have and so are not able to spend much on innovations, or new IT services and thus losing a chance to their company to be more competitive by eliminating boundaries and simplifying technology hand-offs.

Converged infrastructure will eliminate a lot of that cost and make it faster to deliver new services so that companies can essentially run much leaner on their operating model and spend more time and money on innovation and new services. It is something that we started talking about in 2009 and now all the major competitors in the industry have started to talk the same. So, it is not just an HP trend but has now become an industry trend as customers see value in it.

We are uniquely positioned because of the intellectual property and engineering that we have in every technology domain across management, server, storage, networking and even power and cooling facilities in order to eliminate a lot of these technology hand-offs.

CIOL: How much will the new announcements help in boosting HP's storage portfolio? According to the analyst reports, HP has lost its market share to EMC and NetApp.

Brad Parks: There is always a story behind the numbers that you see. If you look at the traditional storage categories, such as tape, it is an industry that is on decline. Whereas, on the other front, there are high growth areas such as de-duplication, big data, storage or IT as a service that are making big returns.

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