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Sandhya S
BANGALORE: Drishti Soft, $1.7-million telecom firm with expertise in 3G, core networks and mobile applications, has come out with a DACX, a contact center suite designed to address the needs of small and medium contact centers in India.
Says Sachin Bhatia, director-business development, Drishti Soft, “The product uses Learnsys algorithm to automatically ambulate the calls based on bandwidth, number of agents and connect ratio. Besides, it is based on Linux open source platform.”
DACX is based on distributed architecture and can handle upto 5000 simultaneous calls. This is done through maintaining redundancy data and application in multiple servers and automatic takeover by a second machine in case the first one fails. In addition, it works on clustered hardware that allows scalability in terms of number of users by adding more servers. “DACX suite offers TCO 60 per cent less than the standard solution available,”claims Bhatia.
Apart from contact center suites, the company also provides enterprise and custom telecom solutions in the 2.5G, 3G, VoIP and network management domains, he said. Drishti has its development center at Gurgaon and currently employs 57 people. It also has sales and support offices across Bangalore and Pune and more recently in Kolkata to cater to the eastern India market. The company has an 'Association Model' whereby the employees can become ‘Associates’ of the company and take a stake in ownership.
Though the company was primarily focused on the South American and Far Eastern markets including Phillipines, it is now aggressively looking to tap the domestic market and is operating on a direct marketing approach. “Currently the outbound SMB call center market in India is about $10 to $15 million and the IP based call center market is around $82 million,” says Bhatia. They have around 55-60 clients across the Asian market including India, Philippines and Pakistan. Currently in India, they have vCustomer, IMRB, Aqua, SAS India and Origin as their clients.
The company has a three-pronged pricing strategy, which enables the users to take the product on a rental basis, outright purchase and a hybrid model where users can pay the rental or an EMI for about 12 months and at the end of it, they can own the product. The product is also made available on an ASP model for Kolkata based client for a fee of $100 per month per license basis.
Drishti Soft has aligned with Digium to work on Asterisk, an open source telephony platform to spread its awareness for wide adoption. “We have set up a separate team of Asterisk engineers and developers for providing Asterisk based solution and services in India,” he said.
The company’s turnover for the last fiscal was around $1.7 million and has recorded a 200% y-o-y on growth. They have lined up new product developments in the area of Enterprise IP telephony and a prototype of the delivery platform for the telephony and service provider market.
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