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LONDON: Fixed–mobile convergence, combined with VoIP, will allow corporate customers to reduce their voice spend by over 30%, according to a new report, Fixed–Mobile Convergence in the Enterprise Voice Market, published by Analysys, the global advisers on telecoms, IT and media ( http://research.analysys.com). Mobile network operators in particular will have to work hard to slow the decline in enterprise voice revenues in the face of technology that can allow companies to bypass their more expensive services.
"Companies are spending over 80% of their call bill on mobile services, and that is causing them to turn to new technology looking for savings," says the report's author, Margaret Hopkins. "Wireless gateways, VoIP and WiFi offer them ways of cutting this bill that are independent of the network operators. Operators need to come up with innovative services to minimise the revenue leakage."
Key findings from the new report include:
·Mobile operators should launch corporate home-zone services based on emtocells to reduce the demand for dual-mode cellular/WiFi phones that will take traffic and revenue away from their networks
Corporate communications managers gain most by combining corporate mobile packages with VoIP on WiFi and using dual-mode phones and wireless gateways
to reduce roaming bills and fixed-to-mobile charges. [graphs available to editors on request
Dual-mode phones will account for 14% of handsets sold to enterprise customers in 2012 and there will be 4 million in use in Europe at that date.
This report takes an in-depth look at the various technologies that make fixed–mobile convergence possible for companies of more than 20 employees
and examines what the technologies offer to users and service providers . It looks at the different approaches to capturing enterprise traffic and revenues available to fixed and mobile network operators, and how operators can help communications managers by designing service offerings that minimise the fluctuations in enterprise call bills. It also considers how to overcome obstacles to change both within the enterprise and in the operators' sales teams.
The report provides revenue forecasts for fixed, mobile and converged enterprise voice services for France, Germany, Italy, Spain, Sweden, the UK and Western Europe.
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