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Monday, April 23, 2007
BANGALORE, INDIA: Kingston Technology Company, Inc., maker of memory products, is looking to extend its brand awareness to Tier 2 and Tier 3 cities through a host of initiatives.
According to a press release, the memory product manufacturer is planning to expand its distribution network, enhance service infrastructure, and build up its brand awareness. “In 2007, we will continue to expand our channel footprint and focus on building a strong presence with the retail channel, which actually interacts and sells our memory products to the end users,” says Rajesh Panicker, Country Manager, India, Kingston Technology.
As part of its brand-building initiatives this year, Kingston is planning to make its products easily available across photo, music, mobile, lifestyle and IT retail outlets across all key cities in India. In addition, it will launch various marketing campaigns for local markets, such as regular channel product training programs, localized publicity and marketing materials, increased visibility at segment specific end user events, and innovative programmes to educate end customers on the need to make informed decisions on memory purchases.
“Going forward, we will focus on enhancing brand equity and awareness in end-user segments," says Rajesh Panicker, "We want our customers to acknowledge the superior value that is associated with the Kingston brand and search for our memory products by name.”
© CIOL Bureau
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