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Wednesday, March 21, 2007
Bhaskar Hazarika
NEW DELHI: Ericsson is keen on deploying the Mobile TV platform for telecom consumers in India. With a number of commercial contracts that it signed with mobile operators across the globe, Ericsson is waiting the Telecom Ministry’s nod on the 3G-spectrum policy for its launch in India.
The company managed to receive the Telecom ministry’s permission to run the 3G network at the Convergence India 2007 being held in New Delhi.
“We are waiting for the government’s announcement on the 3G policy after which we can look forward for deployment of the mobile TV with service providers,” said Rajeev Mahajan, manager sales support (3G), Ericsson.
“GPRS edge or 3G is the requirement for launching mobile TV. This is a real-time TV through which the subscriber can access all the channels offered by the service provider. But the minimum requirement is the edge for this service,” said Shero Shekh-Saeed, sales manager (Content and Media) APAC, Ericsson informed.
He said that the technology runs on Java application and would be compatible on the edge or 3G enabled handsets. Saeed said that the company has signed 52 commercial contracts with service providers worldwide for launching mobile TV.
“We have also signed three commercial contracts with service providers in China,” added Saeed.
Sharing his experience on mobile TV, launched in some of the countries worldwide, he said that they have received enthusiastic response from subscribers. “It has been witnessed that the service providers initially launch the service in the major cities which according to them are the target customers for this service. For the India market, it will depend on the service providers to choose the circles they willing to launch,” he said.
Mobile TV will include music, news, sports which have attracted the mobile customer’s attention in the market abroad. IT would also include interactive TV.
With the industry expecting the announcement of the 3G policy within this year, operators and solution providers are ready to chase for prospective clients.
© CyberMedia News
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