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BANGALORE: July Systems,a provider of mobile content retailing solutions, announced it has secured a patent for its technology for personalization of mobile content services.
The patent (US Patent 7076562) was issued for July's Application Intermediation Gateway (AIG), an integral part of July's mobile service delivery platform.
The platform enables real-time personalization of mobile content services based on any individual subscriber's history, preferences and more. This provides mobile operators and content retailers with the power to facilitate content discovery and product promotions with intelligent, user-aware recommendations that present the right content to the right consumer at the right time.
Experts cite this as being key to overcoming screen size and other limitations to incite and increase the mass adoption of mobile video, games, music and other services.
July's patented personalization technology allows mobile operators, content publishers and other retailers to dramatically enhance the mobile content experience and increase content revenues by using consumer profiles and content purchase history to provide users with the content they want most. The AIG intermediates between users and service providers in real time while the service is being delivered to enable a mobile experience that's personalized according to each subscriber?s mobile device capabilities, network, access mechanism, location, personal profile, transaction history and preferences.
For example, for a cross-content mobile storefront offering games, tones, pictures and video clips, the technology could allow a user to discover only the content types that are compatible with his phone model.
Personalization has long been the mobile content industry's holy grail," said Ashok Narasimhan, Chairman and CEO of July Systems. "With July's patented technology, mobile carriers, content retailers and big brands can finally break down the walls in mobile to take full advantage of the platform and establish meaningful relationships with potentially billions of subscribers."
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