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Friday, January 12, 2007
Harassed by incessant and unwanted mobile advertisements offering you attractive schemes and loans? This for sure is poised to bring some cheer to you as Erode-based Airvoice Infocom has recently been given a patent for providing mobile advertisements but on user request. R Sivakumar, MD, Airvoice in conversation with Stuti Das of Dataquest said the users can opt for not listening to any ads before the call is connected but are suitably rewarded with free airtime and discounts, if they do.
What is HapAd?
HapAd is our service brand name while our patent is titled as "a method of providing advertisement via telephones or on user request." We have been granted a patent under the patent act, 1970 by the controller of patents, Government of India. This solution especially targets the phone users and is expected to provide major benefit to the subscribers, advertisers and phone service providers. We intend to provide sophisticated mobile , which allows advertisers to run their campaigns that are directly aimed at their target market and will be ready for launch within three months.
How will HapAd work?
The invention is related to the method adopted for transmitting advertisements and depends on the call initiator, ie customer can either opt to receive the advertisement (for free) before the call is connected to the dialed number or can also have the call directly connected to the other terminal without any advertisements coming in between. When the call initiator wants to receive the advertisement, he has to dial the 'advertisement request code' followed by the number he is calling. And in case, the caller dials the without using 'advertisement request code' the exchange will connect the call directly without the advertisement.
In instances where the caller wants to receive advertisements even while making regular calls, he can call just once to the 'Advertisement regular request ON code' and regularly receive the advertisements without making 'Advertisement request code'. Alternatively, if he does not want to hear advertisements every time he calls, he can just opt for the 'Advertisement regular request OFF code' and will be able to have his calls connected without advertisements. By using this invention, the service providers can maximize the revenue potential of advertising and at the same time also not risk their subscriber's interests.
Considering that most users are wary of mobile advertising, will the service have any takers?
In the solution, the targeted subscribers will receive incentives or discounts or free airtime for opting to listen to the advertisement content, which will be sponsored or partially subsidized by advertising. Also, it will not disturb subscribers like any existing mobile advertising, which forces the caller to listen to at least one piece of advertisement. At the same time this invention will provide an excellent marketing opportunity directly to the advertisers. Advertisers have the option to either play their advertisements in audio or video formats.
What are your future plans?
We plan to club tele or mobile phone advertising with so that it can be used together to create extremely effective customer-bonding systems.
Stuti Das
stutid@cybermedia.co.in
Source: Dataquest
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