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ANGALORE: With increased storage consumption and a surging demand for high capacity hard disk drives, propelled by reduced cost-per-gigabyte and higher reliability, HDD vendors are launching products by the cartloads. Going by the trend, Seagate recently launched a hard disc drive specially for the video surveillance market.
Digital video has entered the consumer ecosystem through various gadgets and now digital video surveillance is set to go mainstream, according to Rajesh Kurana, country manager, Seagate.
The SV 35 is the first hard disc drive meant for surveillance gadgets claims the company. The worldwide market for surveillance equipment was valued at $4.5 billion in 2004, as per IMS reserach reports. While, the industry-wide CAGR through to 2009 is estimated at 14.4 per cent.
"From that if you factor out the legacy analog systems, the CAGR for digital equipment is more than 32 per cent, says Khurana. So, the addressable market that Seagate gets to target is 67 per cent. The high potential segments include- residential and commericial builders, banking, retail and government.
Referring to the demand from the Indian market, Khurana said, "The market will be similar in India. We expect higher demand from residential complexes and transportation segments."
The advantage the SV35 brings is in the video analysis. "With conventional tapes it is very cumbersome. Suppose there is a theft, with this hard drive there is better facial recognition," says Khurana. "Market intelligence and situational analysis is easier on a hard drive based system."
Ease of operation in terms of speed is another plus in hard drives as tapes records sequentially, making retreiving data a time consuming task.
Another important feature to be considered is the reliability, says Khurana."The systems has to be up 24/7. Its a high-duty cycle, so the SV35 has been designed to cater to this need. It also has a power-saving feature when not in use."
As for the channel strategy, Khurana said that the company is still working on it. "We will be talking to SIs who will integrate hard drives into the solution."
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