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BANGALORE: Comverse, a subsidiary of Comverse Technology Inc. and Rogers Wireless, a subsidiary of Rogers Communications today announced the launch of Instant Messaging (IM) on Rogers Wireless network based on Comverse’s Mobile IM solution.
The IM solution provides a desktop-like IM experience on mobile phones. The service enables Rogers’ subscribers to initiate and engage in discussions through Yahoo! Messenger and MSN Messenger anywhere, anytime from the convenience of their mobile phones.
“The addition of IM to our messaging mix provides a new revenue stream and an additional attraction which should help increase subscriber satisfaction and loyalty,” said Upinder Saini, vice president for New Product Development at Rogers Wireless. “Comverse was the natural choice to support our mobile IM offering due to their established leadership in the mobile instant messaging space, strong product roadmap, and commitment to our success.”
“Rogers Wireless is among the growing number of wireless operators who understand the revenue opportunity and importance of enabling subscribers to exchange instant messages with IM contacts when away from their desktops,” said Zeev Bregman, CEO of Comverse.
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