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ESPOO, Finland: Indian mobile operator IDEA Cellular and Nokia, have launched Nokia's Intelligent Content Delivery System (ICD) solution on all IDEA's mobile networks across India.
The Nokia ICD solution enhances IDEA's mobile packet core network capabilities and enables it to connect both prepaid and post-paid subscribers to data services and charge them according to the value of traffic and content. This makes IDEA India's first and only operator to charge differentially for data services, thereby increasing its revenue streams, said a statement from Nokia.
Nokia ICD solution allows IDEA to provide data services, such as downloadable ringtones, music, games, browsing, streaming, MMS and content based SMS, to both prepaid and post-paid customers and charge for them differentially.
"Data services usage is on the rise and it was important to not only extend data services to prepaid customers but also charge customers differentially depending on the importance of the service for them," said Vikram Mehmi, CEO, IDEA Cellular. "
Systems integration of the Nokia solution to IDEA's existing network environment (Multivendor Integration) and specific customization are key part of the agreement. In addition, Nokia provides IDEA with a comprehensive set of services, including delivery services, Help Desk, software maintenance and emergency support.
"This is the first deployment of the Nokia ICD solution in India and Nokia is the sole supplier of such a solution for IDEA across all its networks," said Ashish Chowdhary, Country Head, Networks, Nokia India. "The Nokia ICD solution will enable IDEA to drive greater revenues from its data services offering to its customers."
The Nokia ICD solution is a network based centralized service and content control system, which enables operators to analyze, charge and manage services in a flexible manner.
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