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INDIA: The Bluetooth  market  has crossed 9.5  million Bluetooth units shipping per week, informed the Bluetooth Special Interest Group (SIG).

In May, the shipment  figures  were 4.75 million per week according to IMS Research and in  September - only four months later - this figure has doubled.

“By  doubling  the  Bluetooth  shipments  in  just  four  months, Bluetooth  technology  has once again proved itself as the wireless technology for the personal  area  network,”  said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “As the market is thriving, the Bluetooth SIG listens to
the  needs  of  the  market,  while  aiming  to  improve  the positive user experience. Our new consumer programs encourage similar implementations for different  product  categories  and  enhance  the  users’  understanding of expected performance.”

The organisation has launched consumer  programs  to recognize, manage and encourage  people’s  expectations  of  their Bluetooth experience. All four programs  are directed at the various ways consumers gather information and make buying decisions for Bluetooth enabled products.