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Enterprise > Mobility > Interviews
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What is your future strategy in India?

Our roadmap is very clear. We would be launching next generation products every 6-9 months, thus keeping up with the current technology and at the same time providing world-class support both onsite and offsite.

On the technological front, how much would you source locally?

We are leveraging on technology both in US and in India, and thus we decided to have the manufacturing done in India. At present we source 30-40 per cent locally and this is expected to go up in the coming years.

Similarly, majority of the R&D is done in Chennai, with local talent being hired. And this combined with local sourcing provides a cost saving advantage to the clients. Moreover, hassles and control over quality is maintained, since clients can be serviced at a very fast pace and within a week.

Could you tell us about your expansion plans to other Indian cities?

We would be expanding to Delhi by end of this year and also have a strong presence in Mumbai, due to the fact that these two cities are the hub where most of our clients are present. In the coming years we shall be present in 7-8 metros including places such as Ahmedabad, Hyderabad, and in other cities we would leave it to our resellers.

How do you see the growth of the industry as such and the potential?

The growth is yet to happen, as companies will have to think about termination and manageability of wired infrastructure. And the cost for licence, and bandwidth is also higher. The scenario may change once Wi-Max is introduced. Though the Government is taking all the necessary measures in this direction, though they could still move fast as for licenses is concerned and de-licence in a lot of areas such as the rural sector.

Where does your revenue come from now and where do you see it going in the coming years?

At present, the revenue from Government and Telcos would be 10 to 15 per cent; Enterprise would be 50 to 60 per cent and service providers constitute about 25 to 30 per cent.

In the coming years, we see a tremendous potential for growth given the sustained growth of service providers, and money being big on contracts. We have already started signing-up partners every quarter.

We would be interested in taking part in the rural broadband initiatives, where there is huge revenue, yet to be tapped.

Read More Page(s)
Brovis sees opportunities in India
Brovis' strategy for India
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