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ChinaSoft invests in SaaS provider Deem Inc

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Abhigna
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BEIJING, HONG KONG: Three months after the acquisition of Catapult Systems, ChinaSoft International Limited ("ChinaSoft" or "the Company") announced today that it has made a minority investment in Deem Inc., a leading SaaS provider in the Commerce as a Service (CaaS) space in the United States.

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The parties also signed an exclusive Memorandum of Understanding (MoU) to collaborate and build Deem's local China-based CaaS platform. This effort will further enhance ChinaSoft's social, mobile, analytical, and specially cloud (SMAC) capabilities.

Software-as-a-Service has seen tremendous growth in recent years, in both domestic and foreign markets. We have seen this phenomena in both traditional and new generation software companies, all trying to implement the SaaS model in hope to reach more enterprise customers.

Deem enables companies to substantially lower operating costs through the industry's only integrated Cloud Suite of Travel, Expense Management and E-procurement applications that enables companies of all sizes to purchase virtually any product or service in the context of corporate policy, the role of the employee and negotiated discounts, resulting in savings on every transaction.

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Deem also enables businesses of all sizes to intelligently sell virtually any product or service across its network. Leveraging big data and its proprietary relevance engine, Deem helps them to acquire the right customers at the right time and to more deeply engage their existing customers through a variety of promotions including pre-paid deals, real-time card-linked promotional offers, unique and time-based exclusives, standing discounts for commercial goods and services and pre-negotiated corporate discounts.

The partnership between Chinasoft and Deem will not only increase ChinaSoft's SMAC market share, but also bring Deem's exceptional SaaS services and a proven successful business model (seen in America and Europe) into China. Furthermore, this partnership will serve to facilitate Chinese enterprises cloud transformation and provide new breakthroughs in the domestic SMAC market.

For large domestic enterprises, traveling, reimbursements, procurements, and etc. are all steps of management processes that will be more efficient and cost effective with the help of Deem's SaaS service. For ChinaSoft, this investment will help maintain its traditional IT consulting business, while shifting its focus to innovative and emerging technologies, specifically the cloud aspect of SMAC.

"We are proud to be teaming up with Deem to quicken the development the CaaS platform in China. By combining ChinaSoft's local market and customer knowhow with Deem's successful international market product design and operational experience, we expect to create a set of trusted and valuable products and services catered to the Chinese market," said Dr. Chen Yuhong, chairman and CEO of ChinaSoft.

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