China gears up for first 3D TV channel launch

BEIJING, CHINA: Television viewers in China can expect a totally different viewing experience as the country's hopes to launch its first 3D television channel Jan 1, 2012, the government has announced.

The TV channel will go into official operation during the Lunar New Year Festival in late January, Xinhua reported.

"We have officially started preparations for the country's first experimental 3D TV channel and have issued two technical guidelines on the production and airing of 3D television programmes and 3D television signal transmission," said Cai Fuchao, head of the State Administration of Radio, Film and Television.

Cai said the channel will be launched through the joint efforts of six TV stations, including China Central Television.