Cheetah Mobile launches new short video app in India

Cheetah Mobile has launched "Cheez," a new social video app to create, share and discover short videos that are up to 17 seconds long. The app offers a huge selection of live filters, voice changers, stickers, and music. The intuitive editing tools let users trim, cut, merge and adjust playback speed.

The app includes fun and unique functions like Dance Off, a game-like feature that displays a scrolling set of dance moves for users to replicate. Dance Off uses the front-facing camera and image sensing technology to detect user performance. To encourage and reward creators, Cheez features hashtag challenges and group "Battles" throughout the main feed for people to vote on questions and then create videos to support their side.

“As a platform that hopes to cultivate local talent and bring light-hearted and short video content to the masses, it is only natural that we put a strong focus on the India market as it houses some of the world’s most talented individuals only waiting to be discovered by a global audience,” said, Yuki He, CEO of Live.me Inc. Cheez is a subsidiary product of the world renowned live broadcasting app, Live.me.

The company claims that Cheez will utilize deep learning algorithms to create a personalized feed of videos created by other ‘Cheezers’. The team behind the product hopes that Cheez becomes a platform for discovering and viewing a variety of videos ranging from funny to sentimental, and everything in between. Cheetah Mobile has set up a local team to introduce localized features to the app.