NEW DELHI, INDIA: Cisco unveiled the second phase of its ‘Welcome to the Human Network’ brand campaign called ‘The Human Network Effect’ in India.

The corporate brand campaign is targeted at customers, partners and employees. Supported with a week of interactive events, marketing activities and product launches to introduce the next phase of the campaign, this is Cisco’s first-ever marketing campaign in India to coincide with the global launch.

Nupur Sharma, Head—Brand Strategy and Advertising, Cisco India and SAARC said, “The Internet is evolving into a network of people, changing how we consume media, communicate, collaborate and innovate. With this campaign, Cisco is redefining its branding efforts in India to highlight how its technologies are changing the way we work, live, play and learn. Ultimately, our target audiences care about the effects of technology, and that’s what Cisco will highlight in the phase of this campaign.”

To demonstrate business needs and social benefits of people coming together using Cisco technology and illustrate the impact of leveraging the full power of the network, the campaign focuses on seven network effects—the ‘New Collaboration’ Effect, the ‘Break Down Barriers’ Effect, the ‘Save More Travel Less’ Effect, the ‘Power When You Need It’ Effect, the ‘Launch Products Faster’ Effect, the ‘Save The Planet’ Effect and the ‘Knowledge Is Power’ Effect.

Cisco is also launching a ‘Share Your Story’ digital contest through which it will invite people to share experiences that demonstrate the new and positive effects of technology in our lives.