BENGALURU, INDIA: Bharti Airtel announced its collaboration with HP, in a combined effort to promote broadband and PC penetration in the country.

Under the partnership, Airtel will offer consumers a broadband connection at discounted entry cost with every HP and Compaq notebook and desktop.

Announcing the collaboration, Deepak Srivastava, CEO—North, Telemedia Services, Bharti Airtel said, "At Airtel, it is our consistent endeavor to look at innovative and exciting ways that help our customers derive the most out of their broadband experience. The synergies of the Airtel-HP alliance will leverage the symbiotic relationship between the PC and the broadband, spurring uptake of best-in-class content and an enhanced on boarding experience for both existing and first time users. This initiative will further enhance our leadership in the broadband space and is an excellent value for money proposition for our customers."

According to Rajiev Grover, Director—Consumer Products, HP PSG India, "As the market leader in the Indian PC space, we have continuously worked towards creating an enabling ecosystem by not only creating a diverse product range, but also to create relevant offerings appealing for the dynamic market. With this unique partnership with Airtel broadband service, we have gone a step beyond adding value to the ultimate PC experience that HP has to offer. As more and more consumers log onto the internet for e-commerce, entertainment and gaming, P2P sharing and for downloading applications, this tie-up will enable the user to get more from his PC."

Under the offer, Airtel is offering customers buying any HP Compaq notebook an Airtel broadband connection at pocket-friendly/consumer-friendly terms that include zero security deposit and installation fee, free Wi-Fi connection and discounts on broadband rental up to 14 months.