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CellAd Inc. reports AdKash mobile application downloads

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Abhigna
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DUBLIN, IRELAND: World Assurance Group, Inc. today announces that its wholly owned subsidiary, CellAd Inc., has seen its AdKash mobile application downloads grow to over 100,000 as reported on Google's Play Store statistics.

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The fact that Google independently confirms the AdKash downloads strengthens CellAd's position with potential advertisers in the rapidly growing global mobile advertising market.

Zenith Optimedia, a leading research company, yesterday announced that global mobile advertising was worth $8.3billion in 2012, or 9.5 per cent of internet expenditure, and forecast that this will rise to $33.1 billion in 2015, equating to 25.2 per cent of internet expenditure and 6.0 per cent of all advertising expenditure.

AdKash is one of the first smartphone apps of its kind to directly reward users for viewing rich content, full screen advertisements on their mobile devices every time they receive a call or text message.

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By simply downloading the AdKash Android smartphone app from the Google Play store, users will unlock a unique new way to make money from their mobile devices. More information on how to download the app and learn more about how AdKash works can be found at www.cellad.com.

Sean McVeigh, CEO of CellAd, said, "From an application development perspective, we have made solid progress in releasing new updates to enhance the user experience in our target markets. However, we found that we need to incorporate advertiser feedback into AdKash, which has extended our development window and has caused us to unfortunately miss our previously stated goal of generating first revenues in the third calendar quarter as previously announced."

"With our continuing AdKash downloads independently verified by Google Play, this validates our user model and now that we have hit 100,000 downloads, we have a very credible position with advertisers. We had an excellent event at our launch at the recent ad:tech convention in New York and we are now fully engaged in follow up discussions with partners and advertisers to monetize AdKash," added McVeigh.

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