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Celeb Gauahar Khan to be the face of Videocon Telecom

Gauahar Khan

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Rashi Varshney
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L To R Mr Arvind Bali and Gauahar Khan e

NEW DELHI. INDIA: Videocon Telecom, telecom arm of the Indian conglomerate Videocon Group, has signed bollywood star, performer, and model Gauahar Khan as its brand ambassador.

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With the new brand face that reflects the aspirations of the young India, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market.

Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services.

Videocon Telecom plans to leverage the association with Gauahar Khan through various mediums including TV commercials, OOH, Press ads and Digital marketing. The telco plans to spend 10% of its Gross Revenue on Brand and Communication this year.  Given its regional presence, the telco has been limiting its presence on one of the most effective medium of Television, but now with options being available on Geo targeting on leading TV channels including Star and Sony, the telco plans to leverage on the option in a big way.

The telco plans to rollout a big campaign with the new face of Videocon Telecom across all mediums.

Videocon Telecom, the next-generation GSM mobile service network is the telecom arm of the $10 billion Videocon. Videocon Telecom has notched up a subscriber base of over 10 million subscribers within 2 years of operations.

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