Capgemini announces OCommerce

SAN FRANCISCO, USA: Capgemini, has introduced OCommerce, a new All-Channel Experience solution designed to transform retail and consumer product companies' business operations, to better engage their technology-enabled shoppers.

The solution, co-architected with Oracle, helps streamline customer interactions across all channels, with a focus on increasing customer conversion rates and loyalty through proactive targeting and marketing to customers.

According to Capgemini's most recent Digital Shopper Relevancy report, 60 per cent of shoppers report that they expect the convergence of retail channels to be the norm by 2014, but more than half say that most retailers are not currently consistent in the way they present themselves across channels.

With OCommerce, Capgemini and Oracle can help companies meet customer demand for consistency and convergence across virtually all technologies. This end-to-end solution can be implemented in its entirety or as a point solution, addressing a single area of need, and then expanded over time based on budget and priorities.

Capgemini collaborated with Desigual, one of the fashion industry's leaders, in developing and implementing a new relationship channel between the headquarters and its sales network worldwide, using Oracle ATG Commerce Suite as a framework.

OCommerce incorporates new mobile and digital in-store processes while capitalizing on opportunities in the social channel through monitoring and proactive marketing. Additional capabilities include a 360-degree view of the customer, master data management and online cloud services.