Canon rolls out 85 products for Diwali

BANGALORE, INDIA: Canon India Pvt. Limited, a provider in digital imaging solutions, today announced the pre-Diwali launch of 85 new state-of-the-art digital imaging products.

This is considered to be Canon’s biggest product launch ever in India with the maximum number as well as the widest range of products being introduced on the same platform, said a press release.

The product list covers digital cameras, digital video camcorders, printers, digital copiers, software applications, cable id printers, card printers etc.

Canon said the products launched are across its three divisions, imaging communication products (ICP), consumer systems product (CSP), business imaging solutions (BIS). These products are designed to add a whole new dimension to digital imaging for customers and garner greater market share for Canon in India.

The event witnessed unveiling of new products across divisions. These include 30 products and 6 solutions from the business imaging solutions (BIS) division, 28 products from consumer systems product (CSP) division and 22 new products from imaging communication products (ICP), it added.

Alok Bharadwaj, senior vice president, Canon India said, “Canon believes in enabling connectivity between people, technology and lifestyle. We have always tried to manage this challenge by introducing the most innovative products with superior technology. This launch is the biggest of its kind that India has ever witnessed, with 85 products being launched simultaneously under one roof."

He further added, “The highlight of this launch of the introduction of 10 new technology ‘first’s’ from Canon. Canon aims at increasing its market share considerably across all product categories.”