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Canon now zooming in on surveillance

Aims for 10 pc IP mkt slice by 2018, expects the network video surveillance range to contribute 5 pc of the total business of Canon India in next 2 years

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Pratima Harigunani
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MUMBAI, INDIA: Canon India Pvt. Ltd has stepped into the surveillance domain with their new range of intelligent network cameras.

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"The portfolio will come in four series i.e. S series, H series, M series & R series of network surveillance cameras which will include both indoor and outdoor cameras under three categories i.e. PTZ (Pan-Tilt-Zoom), Fixed Dome and Fixed Box. The new high performance network cameras are ideal for a wide variety of indoor and outdoor environments, including retail, city surveillance and critical infrastructure monitoring." unveils a company statement

As Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, adds, “Canon is entering the surveillance market at the right time with the need for intelligent cameras and analytics growing and evolving at a fast pace. With an expertise in imaging technology, Canon’s new network cameras are a comprehensive addition to the surveillance camera landscape, offering the high-quality low-light performance demanded by the market while keeping bandwidth requirements to a minimum. We are expecting the network video surveillance range to contribute five per cent of the total business of Canon India in next two years.”

The importance of video surveillance today has moved from just security to providing turnkey solutions using various applications and their integration with the eco-system. Further, with the advent of smart cities that are already planned the need for surveillance is expected to grow further in India.

K. Bhaskhar, VP - Business Imaging Solutions Division, Canon India said, “As cities around the world move closer to realizing their vision of becoming smarter, the requirements for security surveillance evolve as well. The enhanced Canon network cameras are specially crafted to deliver improved visual detection, image capture, and intelligence to meet new surveillance needs. Canon is leveraging its imaging & lens technology leadership in this new product range and with features like Auto Smart Shade Control and other host of intelligent functions; Canon is poised to gain a strong foothold in the intelligent network solution based cameras’ space. With our venture into this new domain, we are aiming to capture 10 per cent share in IP surveillance space by the end of 2018.”

The announcement explains further how mindful of new regulations governing privacy standards, Canon’s new network cameras will enable users to have the option of applying a Privacy Mask to shield sensitive aspects in one’s field of vision – a feature that is particularly relevant when monitoring areas such as Automated Teller Machines and in financial institutions.

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