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Canon launches 20 new products

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CIOL Bureau
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NEW DELHI: With the slogan ‘shoot, share and show’, Canon India launched a slew of products for consumers and SOHO users. According to Canon, with the launch of 20 new products in the market, the company wants to redefine the domain of digital imaging industry.



Canon’s range of 20 digital imaging product unveiled includes seven digital cameras, two AIO photo printer for SOHO users, the company’s first Bluetooth mobile printer, one bubblejet printer for professional colors, photo media paper. Three digital video camcorders for making movies, one home theatre projector, one projector for the office, two faxes and one personal family copier. The products introduced are aimed at encouraging the ‘do-it yourself’ culture.



Out lining the company’s strategy to drive the digital revolution in India, Canon India president and CEO Alan Grant said, "Canon is using its unparalleled consumer knowledge and technical inventiveness to cut through the complexity and make technology a positive ingredient in people’s lives. Consumers are comfortable with technology because they enjoy digital photography and digital video. The challenge is to seamlessly integrate technology into their passion and Canon is committed to driving this revolution by providing compelling solutions to consumers."



Now canon is positioning itself more as a lifestyle product and less as a commodity therefore its distribution model will definitely see a shift. On this, Canon India director and GM (CIID–volume products) Alok Bharadwaj commented, "Our relationship with partners who are basically looking at products as commodity is definitely short lived."



He added, "Canon is uniquely positioned to offer consumers and SOHO users the complete digital imaging experience of capture, share and print. The multi-functionality, compactness, styling of our products reflect the changing needs of today’s digital user and caters to their desire of seamlessly integrating technology into their lifestyle. Given our strong product line-up and aggressive marketing plans, we are focused at achieving all round revenue growth of over 59 percent in consumer imaging business in 2004."



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