Canada Visa firm switches to EMV

AMSTERDAM, NETHERLANDS: Gemalto, a player in digital security, has been chosen to manage Home Trust Company’s migration from magnetic stripe credit cards to EMV (Chip and PIN) smart payment cards.

Home Trust is a Canadian Visa Issuer and one of Canada’s leading trust companies, focusing on consumers who typically do not meet all the lending criteria of traditional financial institutions.

“Gemalto has already provided us with the comprehensive and collaborative support that we needed to begin issuing EMV payment cards and successfully participate in the pilots in Kitchener-Waterloo, Ontario,” said Gerald M. Soloway, Chief Executive Officer, Home Trust. “We are looking forward to continuing our work with Gemalto to complete our conversion to EMV technology.”

Gemalto is providing microprocessor payment cards, as well as data preparation, card personalization and fulfillment at Gemalto’s facility in Burlington, Ontario. Gemalto’s consulting service is engaged with the project providing guidance in how to interact with all members of the payments ecosystem to ensure Home Trust is prepared to meet the Canadian EMV requirements. Gemalto will also train the Home Trust team extensively on all activities associated with EMV migration.

“Gemalto is committed to working with our customers to provide the right technical solutions to meet their unique requirements,” said Jack Jania, vice president and general manager, secure transactions, Gemalto North America. “We are honored to be working with Home Trust and will leverage our global EMV migration experience to ensure a smooth transition to EMV compliant cards.”