Campaign-to-Cash App advances CRM

BANGALORE, INDIA: Wipro Technologies and Oracle (NYSE:ORCL), announced a co-developed solution, a Process Integration Pack (PIP) for the High Technology industry.

This solution is part of Wipro's offerings that provide a comprehensive solution footprint for the High Technology industry. Wipro is one of the first partners to sign an agreement with Oracle to develop end-to-end industry process solutions in the Campaign-to -Cash business process. The development effort underscores Wipro's thought leadership in Oracle applications-based services practice worldwide and is part of the collaboration initiatives between Oracle and Wipro, across high-technology.

The solution provides for optimization and accurate payment of commissions, thus enabling sales alignment to drive desired sales behaviors across industries. The solution allows increased efficiency of compensation management and can help reduce commission overpayments by 90 per cent. The PIP integrates Oracle's Siebel CRM and Oracle Incentive Compensation using Oracle Application Integration Architecture (AIA), offering enhanced commission visibility for sales representatives and channel partners.

"In today's environment, companies need to accelerate their Campaign-to-Cash cycle times to help protect margins and healthy revenues," said Jonathan Oomrigar, Global Vice President, High Technology, Oracle. "This Siebel CRM to Oracle Incentive Compensation co-developed PIP helps to automate the end-to-end Campaign-to-Cash process by integrating critical components of the Oracle portfolio. Wipro's process capabilities and skills around Oracle applications combine to create this unique capability for the High Technology Industry."

"Wipro is excited to work with Oracle and we look forward to leveraging this partnership and global reach in the High-Technology industry to tackle the industry's challenges of customer acquisition, retention and cross-sell", said Pavan Goyal, Vice President, Computing, Peripherals and Consumer Electronics, Wipro Technologies. "The Campaign-to-Cash solution set provides a great platform for addressing these Industry challenges and leverages the best-of-breed functionality across the Oracle stack."