Buying fashion gets easier on phone with Staqu's 'Snap n Buy' tech

NEW DELHI, INDIA: Gurgaon-based startup, Staqu is looking to transform the fashion e-commerce with a simplified image search tech, 'Snap n Buy'.

Users will now be able to search for their preferred products by simply uploading the images along with receiving complete analysis of fashion trends.

Staqu has already partnered with Karbonn Mobiles to bring the AI enabled fashion search features in the Fashion Eye and Fashion Eye 2.0 series of smartphones.

Founded by Atul Rai, Anurag Saini, Chetan Rexwal, Pankaj Sharma, the company has pioneered an innovative image-to-image matching system, automated meta-tag generation and real time recommendation.

Using this  technology, e-commerce sites can provide the most relevant product recommendations to the buyers.

“It is difficult for the users to describe a particular item in words, and for the e-commerce portals to understand process and provide the same,” said Atul Rai, Co-Founder and CEO of Staqu.

Staqu makes the experience simpler and seamless for the users, by applying Artificial Intelligence in product discovery. The technology is a combination of the state of the art artificial intelligence algorithms that automatically extract details from an image including but not limited to pattern, colour and shape and search it across all the major e-commerce catalogues in the country.

How it works:

The in-built app in smartphones, utilizes a fast image retrieval algorithm that not only searches through millions of products within milliseconds but also compresses the images to provide the user a seamless experience over any network speed- be it 2G or 3G.