Buy your next Fiat Chrysler on Amazon with a discount

By : |November 21, 2016 0

So after books, clothes, groceries, you can now even buy cars on Amazon! Yes, you read it right. Fiat Chrysler Automobiles has announced a partnership with Amazon to sell cars online at a discounted rate.

The service will be starting in Italy and be limited to three models, the Fiat 500, Fiat Panda, and Fiat 500L. According to Fiat, the Panda is the company’s largest selling car in Italy while buyers of the 500 and its larger 500L version embody the young and adventurous nature this initiative is trying to appeal to.

CIOL Buy your next Fiat Chrysler on Amazon with a discount

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Apart from making the whole car buying process easier, the collaboration will also allow buyers to avail a bunch of discounts that this partnership offers.

“The time has arrived to give consumers a new, more efficient and transparent way to choose a new vehicle,” said Gianluca Italia, a Fiat Chrysler executive in Italy.

According to an FCA research, while Italians are willing to buy the car online, they would still prefer to pick it up on their own. Therefore, after buyers have clicked through the purchase transaction, Amazon will contact them to choose a regular dealership where buyers will complete their purchase and pick up their new car. In most cases, cars sold via Amazon should be available within two weeks of online purchase.

Though the company is availing discounts in order to get more customers onboard, it will be interesting to see if people are ready to buy their cars online. The success of the program will decide on its global expansion.

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