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BSNL, IMImobile ring milestone in North

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CIOL Bureau
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NEW DELHI, INDIA: Bharat Sanchar Nigam Limited (BSNL) and IMImobile today announced that their personalized ring back tone service (PRBT) has crossed two million users mark since its launch a year ago.

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AR Vishwanath, CEO and founder of IMImobile, said, "Our technology coupled with content management and promotions tailored specifically for Northern India are the driving factors behind this success."

"BSNL is seriously looking at Value Added Services as engine for future growth. PRBT, branded as BSNL TUNES, is one such service, which has not only added to customer delight but also increased VAS ARPU substantially,” Kuldeep Goyal, CMD BSNL.

“With IMImobile we reached one million subscribers in a record 52 days of launch and now we have two million subscribers using these services, and growing," he added.

IMImobile provides technology platform and regional based content to BSNL in eight circles of North zone covering the states of Jammu and Kashmir, Himachal, Punjab, Haryana, Rajasthan, UP East, UP West and Uttara Khand.

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