Broadcom HD SoC enables on-demand cable TV throughout China

BEIJING, CHINA: Broadcom Corp. announced that Inspur Group, Shandong Cable Network's primary systems integrator, has selected Broadcom's award-winning2 high definition (HD) set-top box system-on-chip (SoC) to enable deployment of cable services to millions of China cable subscribers.

Inpsur's set-top boxes will be powered by Broadcom's BCM7583 HD SoC, which combines cost-effective design and high-performance capabilities, allowing the world's leading operators to enhance services while reducing overall cost.

Inspur's set-top box design marks the first deployment of the BCM7583 SoC with a major operator in China as demand for pay TV services in the region continue to rise. Analysts expect the Asia Pacific region to add 420 million new pay TV households by 2018, more than triple the number of households in the United States.

China's largest telecom operators and broadcast/cable providers are actively deploying products and technologies to deliver these services in key markets nationwide. Broadcom's integrated STB solutions provide entry-level HD and OTT platforms with features that facilitate streaming HD video to multiple devices simultaneously.