Advertisment

Bozoma Saint stole the show at apple's WWDC

author-image
CIOL Writers
New Update
CIOL Bozoma Saint stole the show at apple's WWDC

There was something more exciting for the techies at Apple's WWDC conference than its iOS 10 announcement. An Apple Music executive, Bozoma Saint John, quickly turned heads during her appearance at the event, and not just because she got Apple's audience to rap along to Sugarhill Gang's "Rapper's Delight."

Advertisment

Her enthusiasm was contagious, and she soon gained supporters on Twitter, with some people tweeting that she should be the next CEO. Buzzfeed crowned her "the coolest person to ever go onstage at an Apple event."

Saint John became a part of Apple after the tech giant acquired Beats Music, where she was working. She was just 3 months old in Beats Music when Apple acquired it, and she went on to become the head of global consumer marketing for both Apple Music and iTunes.

Apple Music launched in June 2015, and Saint John highlighted how the company has now rebuilt it from the ground up. That includes extra effects like lyrics, which she wanted to get the crowd to sing along to. She closed her session with Ghanian music, giving tribute to her roots.

apple