Boycott Snapdeal, Oops Snapchat: The curious case of mistaken identity

By : |April 17, 2017 0

Just when you thought that things cannot get worse for Indian online marketplace Snapdeal, comes a blow from a completely unexpected quarter. Snapdeal may be bargaining hard for a potential sale to rival Flipkart behind closed doors but in the virtual world, the ‘poor’ e-tailer is bearing the brunt of mistaken identity with people downgrading and uninstalling the mobile application of e-commerce platform ‘Snapdeal’ instead of messaging app Snapchat.

The entire fiasco emanated from an alleged quote from Snapchat founder Evan Spiegel who reportedly said that his app is only for ‘rich’ people and he was not particularly keen on expanding it to poor countries like India and Spain. Though Snapchat, on its part, rubbished the allegations but the fire had already been set with #uninstallSnapchat trending on various social media platforms. But who knew that our fellow brothers and sisters would start uninstalling Snapdeal instead of Snapchat. See it to believe it.

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Then the co-founder replied himself:

It was now time to set the equation right.

Unfortunately, this is the second time that Snapdeal is paying the price for someone else’s Karma. The last time people went on a rampage against its app, was when its brand ambassador Aamir Khan made a statement about the growing intolerance in the country. People who had somehow reached the conclusion that Aamir Khan’s statements were endorsed by Snapdeal went on to uninstall the app and incite others to do the same.

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