Borland announces SI alliance program in India

BANGALORE: Touting what it calls "ERP for software development", software solutions provider Borland announced its new product strategy that aims to tie in its existing ALM (application lifecycle management) and developer projects to improve the software development process.

Speaking on the eve of the Borcon 2004 development meet, Borland Software Corporation APAC VP Julian Quinn said, "Our Software Delivery Optimization (SDO) model brings in the rigors of a managed business process to the software organization thereby improving the process of delivering quality software. This way, businesses can achieve both cost savings and competitive advantage."

In accordance with the delivery platform, Borland would integrate the company's products such as StarTeam 2005 and Caliber2005 (to be shipped later this year) with business alignment and process management capabilities. " We will add data mining features that would help in searching product artifacts of previous projects, and add more metrics and analytical tools," said Borland chief architect Rick Nadler.

The Indian software sector forms a high-growth and strategic market for the company and the company anticipates growth of 30 percent -35 percent on par with the IT spends projected by various estimates. The company recorded Q3 revenues of $77.6 million with the Asian market showing a 10 percent growth over the previous quarter.

To engage the Indian industry better, the company has introduced a new local System Integrator (SI) alliance program to facilitate Borland's SDO platform. This includes provision of training and evaluation software, online training, technical account management, project bid support, joint marketing and account planning, and access to software for internal and customer use.

Borland Indian sub-continent MD Satyen Parikh said, "This partnership is a way of formalizing and enhancing the value of our partnerships and enable better support for our solutions and products. The SDO platform would address the needs of the hi-tech industry in the country."


The company already has tie-ups with leading ISVs, solution providers and resellers in India. Borland's distribution partners include Ingram Micro, Sonata Software, Informatics, Canarys and BigTec.

Quinn informed that the SDO model was the first of its kind and that Borland would establish leadership position in this space. Though the market potential of this segment is unavailable since it is a new area, the ALM industry is pegged between $10 billion -$20 billion.