blur opens up s-commerce trading platform to user scrutiny ahead of 4.0 launch

ENGLAND, UK: blur Group plc (BLUR), the s-commerce company, has given tens of thousands of users of its new trading platform the chance to see what's in store with blur 4.0 - and to say what they think of it.

The preview of blur 4.0 public pages unveiled today showcases a site-wide platform focused on enhancing the customer experience. Designed to be responsive and reactive for easy browsing on any device, it also provides clear explanations of each stage of the process. These changes make it easier for a customer to buy services as they are taken on a curated journey that encourages conversion.

Key to the public preview is the brand new look and feel, achieved through a clear and adaptive design with jargon-free copy: the preview gives a clear call to action by exposing listed project briefs to the public view for the first time, improving conversion by encouraging buyers to start similar projects and inviting sellers to join and pitch.

blur has already announced its move to a component-based platform architecture with the first part of its 4.0 release and this means that the platform will develop faster to incorporate new functionality. This preview enables customers to experience first hand the new reactive and responsive sites, using instant feedback on page to provide detailed insight ahead of the full launch of 4.0 - a classic case of informed crowdsourcing.