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blur 4.0 brief app brings added functionality

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Harmeet
New Update

ENGLAND, UK: blur Group plc (BLUR), the technology company that's re-inventing commerce at blurgroup.com announced the release of its ground-breaking blur 4.0 brief app, one full quarter ahead of schedule, which will see not only flawless stand-alone use across every browser, OS, platform and partner site, but a ‘wizard'-like project buying user experience and feature-augmented mobile build.

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It marks the beginning of the phased roll-out of blur 4.0 over the next two-three quarters - the 4th generation of blur's market leading services commerce (s-commerce) platform.

It is the first phase of our 2014 mission of a component-based platform architecture, allowing for faster future integration of exciting new functionality and technology. Separating the brief app into a discrete application frees it from being used solely within the blur platform, making it easier and more convenient for customers to buy services from more locations.

Key to the 4.0 release is an enhanced user experience. Seamless customer-focused content supports those buying services on every step of the project submission journey. This improved journey includes clear highlights of where they are in the buying process, what is needed for the complete project brief, where to go next, what's happening with their information and what to expect from blur Group.

Taking on-the-go services buying further, blur's mobile brief app has been updated and will capitalise on the success already seen after the initial December 2013 launch. Already over 10% of all projects submitted to the Global Services Exchange each month are via smartphones - both iOS and Android.

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