Mobile apps can provide qualified leads to sales executives

HYDERABAD, INDIA: Chennai-based Spini, a mobile apps provider is offering qualified leads to sales executives. The company which recently received S$1 million VC funding from Walden International,  is eyeing an aggressive growth strategy in South India. How does the app

WR’s Ailan showing RoI to advertisers

MUMBAI, INDIA: Ailan—the in-train public announcement (PA) system in Western Railway (WR), is turning out to be a marketer’s delight. The PA is showing RoI to the advertisers. With over 3.5 million commuters traveling in the local trains on the

Bharti Airtel to ASCI: Our 4G ad is not misleading

MUMBAI, INDIA: Bharti Airtel has claimed that its claims including fastest Internet speed are based on rigorous test conditions. The Advertising Standards Council of India (ASCI) had last week, issued a notice to the Bharti Airtel asking it to withdraw

The Fi is out of Sci-Fi!

The Fi is out of Sci-Fi! Water on Mars is no more just fiction or The Martian's feat. Here are some more Fi-elements from some movies. Well, the screenplay is turning real Remember trading time as a currency in the

4 IAM best practices for IoT

MUMBAI, INDIA: The Internet of Things (IoT) has been experiencing massive growth in both consumer and business environments. In response to this emerging market and the particular security requirements of these connected devices, The Internet of Things IIoT) working group

Tea, coffee and some business

MUMBAI, INDIA: Despite living in a digital age, business professionals still prefer face-to-face meetings. According to a recent global study by Hilton Worldwide, more than two-thirds of surveyed professionals, ranging from millennials to age 65+, prefer meeting in-person over any

Now cyber criminals targeting border disputes and diplomatic affairs in India

MUMBAI, INDIA: India is fast becoming a strategic target for cyber criminals. According to experts, the WATERMAIN campaign comprising cyber criminals is targeting on-going border disputes and other diplomatic matters in India. Geopolitical tensions in the region have steadily ratcheted

Lawyers under attack

MUMBAI, INDIA: Even as the lawyers battle out cybercrime cases in the courts, new research shows an increase in the cyberattacks in their own backyards. A new study by the American Bar Association (ABA) study revealed that as of 2015,

Google, Yahoo, Facebook shown the door

MUMBAI, INDIA: Responding to constant complaints by mobile customers regards constant distraction due to pop-up ads; a telecom network operator has taken a bold step, and has shown giants such as Google, Facebook and Yahoo, the door. In a mobile

Your 4G ads are misleading: ASCI to Bharti Airtel

MUMBAI, INDIA: In what can be termed as a shot in the arm to one of the teleco majors, the Advertising Standards Council of India (ASCI) has issued a notice to Bharti Airtel asking it to withdraw or modify its

Who supported the Pope in Philadelphia?

MUMBAI, INDIA: This is a classic case of the amalgamation of technology with the spiritual. Structured cabling company CommScope has announced that its FlexWave Prism distributed antenna system (DAS) deployed along the Benjamin Franklin Parkway in downtown Philadelphia supported massive

Why did HCL Technologies witness a record fall at the stock exchange?

MUMBAI, INDIA: HCL Technologies shares plunged 15 per cent to Rs 834.85 on Thursday in its biggest one-day fall since January 7, 2009. Sadly, HCL Tech, India’s fourth largest outsourcer, was the worst performer in the 50-share blue chip Nifty

Women of the world, unite!

MUMBAI, INDIA: If all countries made rapid gender equality improvements, women would be able to contribute $12 trillion to the GDP in the next 10 years. According to a new study by McKinsey Global Institute, the contribution is equivalent of

Apple India targets 12 lakh devices for OND

MUMBAI, INDIA: Apple, which sold approximately 12 lakh devices in India in the previous financial year, has set a steep target for the OND quarter this year. Apple India has set a full year target of 35 lakh devices, a

New research on LTE applications from the IIT Bombay stable

MUMBAI, INDIA: Azimuth Systems, a provider of automated, real-world mobile performance test solutions recently announced that the Indian Institute of Technology (IIT) Bombay has selected the Azimuth ACE channel emulator for its advanced research on LTE applications. The institute selected

Karnataka Bank achieves agility in daily banking using HDS solution

BANGALORE, INDIA: Studies suggest that more than 40pc of customers are logging on through mobile devices now rather than going into the branch. As the market evolves rapidly, the banks have also felt the needs to become more agile to

Engineering colleges put Job placement ahead of skill building, research

BANGALORE, INDIA: Engineering colleges in India focus more on job placement of the students instead of building their skills and research capabilities, reveals the IET-Feedback Consulting Annual Report. Around 40% of the engineering graduates end up with jobs in sales/

IAMAI launches Mobile10X to boost apps development

NEW DELHI, INDIA: Mobile Internet body IAMAI has launched an initiative that aims to scale up mobile app developer ecosystem from the current 50,000 to five lakh in five years. The initiative will train five lakh engineering students on Android

What makes Ankit Fadia the face of ‘Digital India’?

NEW DELHI, INDIA: The government finally gave a clarification that four Digital India Brand Ambassadors were nominated as part of the Digital India week (July 1-7, 2015) and yes, Ankit Fadia is one of them. The other persons nominated for

Insurers unsure of digital risks?

MUMBAI, INDIA: Most property and casualty (P&C) and life insurers underestimate the disruption coming from future