Blippar's Blippbuilder aims to offer "blippable" experience

LONDON, UK: Blippar, mobile image-recognition and interactive mobile platform for publishers, brands and advertisers, today announced the launch of Blippbuilder at the 39th FIPP World Magazine Congress.

New platform for publishers will enable the instantaneous conversion of any editorial material - images or pages - into interactive digital experiences, said a press release.

Additionally, it will add a new dimension of engagement to paid advertising, thus building out a more robust revenue stream and providing added value to readers.

According to release, Blippbuilder's simple drag-and-drop interface will allow publishers to bring their magazines and newspapers to life in three simple steps - just upload an image, activate the content and publish.

The launch of this tool will offer readers "blippable" experiences from cover to cover by complementing the existing campaigns that Blippar has created for brands and retailers that advertise in print publications, it added.

Ambarish Mitra, CEO and co-founder of Blippar, said: "Since publishers know their readers better than anyone else, we believe it is important to place Blippbuilder directly in their hands. The addition of augmented reality to the print media landscape is a natural evolution of the industry. We're proud to play a founding role in merging the print and digital worlds to create a sustainable option for publishers worldwide."

To use Blippar, readers simply download the Blippar app on their iOS, Android or Blackberry devices, open the app then hold their device over the blippable image on the print page to bring the page to life and unlock exclusive content.