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BlackBerry Launches the BlackBerry Classic in India

Responds to Customer Demand for a Familiar QWERTY Design Merged with the Security and Speed of BlackBerry 10 for Superior Productivity, Communications and Collaboration

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Ashok Pandey
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Mr. Sunil Lalvani, MD, BlackBerry

BlackBerry Limited launches the BlackBerry Classic in India. The smartphone is specially built to meet the needs of productive people thriving on speed and accuracy that can be found with a physical QWERTY keyboard. Designed based on extensive customer feedback, the BlackBerry Classic offers customers the power and performance of BlackBerry 10, with the DNA and familiarity of the ‘classic’ keypad experience.

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“With the launch of BlackBerry Classic, we bring back the unique BlackBerry QWERTY experience that made the BlackBerry smartphones a users’ go-to productivity tool,” said Mr. Sunil Lalvani, Managing Director, BlackBerry India. “The BlackBerry Classic is designed to give users a distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer will love. This device brings the best of BlackBerry features and the keyboard functionalities familiar to BlackBerry Bold and Curve users on a secure and productive platform, with the added performance and agility that power professionals need to be competitive in today’s busy world.”

“We are extremely happy to be the partner of choice for BlackBerry and offer our customers the exclusive opportunity to buy the BlackBerry Classic. This is a great device that appeals to anyone who is looking for a solid build and easy-to-use smartphone with a Qwerty keyboard,” said Tony Navin, Senior Vice President Electronics and Home at Snapdeal.com.

BlackBerry Classic BlackBerry Classic

Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry Bold 9900 experience with: three times faster browser, 60 percent more screen space, 50 percent longer battery life, greater variety of applications through BlackBerry World and the Amazon Appstore.

The new BlackBerry Classic smartphone is available exclusively at Snapdeal.com beginning January 15, 2015 and at all BlackBerry Exclusive Stores at Rs. 31,990. The first 1,000 customers to purchase BlackBerry Classic stand to benefit from an exclusive offer on Snapdeal.com.

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