Black Friday craze makes Flipkart launch new fashion campaign

Black Friday has pushed Flipkart to launch its 9^th edition of the ‘India Ka Fashion Capital’ campaign in a new avatar, with a focus on being a complete lifestyle destination.

The campaign features Bollywood’s Ranbir Kapoor and Alia Bhatt, it encourages customers to upgrade not only their fashion wardrobes but everything else that encapsulates their daily lifestyle from beauty and personal care to home furnishing and decor.

“Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven. With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country,” Prasanth Naidu, director, marketing, Flipkart said.

Close on the heels of Black Friday, the new campaign showcases the latest influencer-inspired ethnic fashion along with exotic choices for home furnishing and decor, targeting aspirational customers who may be fence-sitters when it comes to making a purchase online.

Conceptualized in collaboration with McCann World group, the campaign truly captures the essence of Flipkart wants to deliver access to the widest range of brands.

It is live on television and digital platforms for a period of 14 weeks. Set on a college campus, these TVCs are aimed at the youth whose aspirations for high-quality fashion are ever evolving but their doubts at times, come in the way of their desires.

The TVCs feature characters portrayed by Ranbir and Alia as college friends, showcasing their fun relationship with their quirky professor.