Birlasoft storms into $75 bn mkt by acquiring CRM Cloud partner

NEW DELHI, INDIA: Birlasoft, the IT services arm of the CK Birla group and a global Information Technology Services provider present across US, UK, Europe and APAC, has announced the acquisition of EnablePath, a fast growing CRM solutions provider and Salesforce.com Gold Cloud Alliance Partner based in Atlanta, USA. With this acquisition Birlasoft aims to drive specialized expertise in strategic high-end business consulting, cloud transition, implementation, integration and app exchange services developed on the Salesforce.com platform to provide full-suite of solutions around sales, service, marketing and related cloud environments value chain, in the enterprise and commercial mid-market segments.

This acquisition is a part of larger strategy of Birlasoft to leverage the shift in enterprises from ‘build model' to business process led ‘consume model' and a focus on ‘IT outcome' to ‘business outcome' based services enabled by technology disruptions like cloud, analytics and mobility.

Amita Birla, chairman, Birlasoft said: "There has been a significant advancement in the technology world with new, disruptive technologies available not only to enable but to drive businesses in today's rapidly changing market environment. Even at the CK Birla group companies, we see the need for cost optimization, faster time to market, improved post sales service and enhanced analytics for planning and execution. These insights have given Birlasoft, our IT arm, a headstart in identifying these trends ahead of time and I see great value in its solution portfolio, customer engagement model and acquire & align strategy."

 Preeti Das, CEO, Birlasoft said, "Delivering enhanced end customer experience with ‘Speed and Predictability' is a chosen path for Birlasoft. The acquisition of premium Salesforce.com partner EnablePath by Birlasoft brings together strengthened solution capabilities, high end consulting expertise and channel management expertise." She further added "Birlasoft would continue to innovative and strengthen solution capabilities through acquisitions and alliances to address the burgeoning demand of specialized solution expertise by different industry segments."

Elaborating on the acquisition Riddle Ernie, President, EnablePath said, "This uniquely positioned entity will provide significant added capabilities in all aspects of Cloud Computing Consulting and Services. Birlasoft's elite customer base, global footprint, ability to scale and financial strength would allow us to address larger opportunities and to capitalize this fast growing market. Customers will benefit from the combined value of high-end Cloud consulting services from EnablePath along with strong global delivery and support capability from Birlasoft."